Turn any title into a clean, lowercase, hyphenated URL slug ready for your CMS.
Uses the same case, separator, and stop-word settings as the Single Slug tab.
Every page you publish gets a URL whether you think about it or not, and most publishing platforms will happily generate an ugly one for you by default. The slug — the last, readable segment of that address — is one of the smallest pieces of on-page SEO, and also one of the easiest to fix in seconds.
A URL slug is the final segment of a web address — the readable part that comes after your domain and any folder structure. In https://example.com/blog/url-slug-guide, the slug is url-slug-guide. It exists to describe a page in plain words rather than in database IDs, query strings, or timestamps.
Hyphens vs. underscores. Always separate words with hyphens. Google's own documentation confirms that hyphens are treated as word boundaries, so seo-url-slug is parsed as three distinct keywords. Underscores fuse words into one token.
Length. Shorter is better, both for usability and because search results truncate long URLs. A practical target is three to six words, staying under roughly 60 characters.
Keywords. Lead with the words a person would actually search for, and drop filler. Stop words like "a," "the," "and," and "of" add length without adding meaning.
Casing and characters. Keep slugs entirely lowercase, and convert accented or non-Latin characters (é, ñ, ü) to their closest plain-ASCII equivalent.
Changing a slug on a page that already ranks is safe as long as you preserve the path from the old URL to the new one with a 301 redirect, update internal links, resubmit the URL in Search Console, and monitor performance for a few weeks.
What is a URL slug?
A URL slug is the part of a web address that comes after your domain name and identifies a specific page in readable words, such as /url-slug-guide instead of /?p=1284.
Do URL slugs actually affect SEO rankings?
Slugs are a minor but real ranking signal. Search engines use the words in a slug as an additional relevance clue, and a clean slug improves click-through rate.
Should I use hyphens or underscores in a slug?
Use hyphens. Search engines read a hyphen as a space between two separate words, while an underscore joins words into a single unbroken token.
How long should an SEO-friendly slug be?
Aim for roughly 3 to 6 words and under 60 characters.
How do I change a slug without losing my existing rankings?
Update the slug, then set up a 301 redirect from the old URL to the new one, update any internal links, resubmit the page in Google Search Console, and monitor traffic for a few weeks.