Organization Schema Generator

What Is Organization Schema Markup?

It's a block of structured data, written in the JSON-LD format Google recommends, that states your organization's core facts — name, website, logo, address, and contact details — in a format search engines can parse directly instead of trying to infer from page text.

Search engines can often guess your company name and logo from a well-built page anyway, but guessing isn't the same as a confirmed fact. Organization schema removes the guesswork: it's the same mechanism Google's own documentation points to as a contributing signal for eligibility to show a Knowledge Panel, and the sameAs property is how you explicitly link your site to the social and reference profiles that represent the same entity.

What Does a Complete Organization Schema Look Like?

Here's a minimal, valid example — this is the shape the generator above produces:

name and url are the only required fields; logo, sameAs, and contactPoint are optional but strengthen the entity — each is one of the fields Google's Knowledge Panel guidance references directly.

Where Should You Place the Code?

Add Organization schema once, on the page that represents your company as a whole — almost always the homepage, or the primary "About" page if you'd rather keep the homepage's markup minimal.

Paste the generated <script> block anywhere inside that page's <head>. There's rarely a reason to repeat identical Organization markup on every page of the site — Google's structured data guidance is to mark up the entity where it's represented, and duplicating the same block everywhere adds redundancy without adding a benefit, since it's the same fact repeated rather than new information.