Generate valid JSON-LD FAQ schema markup instantly to secure rich snippets on Google.
What FAQPage structured data actually does, a worked example, where to place the code, and answers to the questions we get asked most.
FAQ schema is JSON-LD markup that explicitly labels a set of
questions and their answers using schema.org's
FAQPage, Question, and
Answer types, instead of leaving search engines to infer
that structure from plain HTML headings and paragraphs.
Here's a minimal example for a single question:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is this tool free to use?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it's free to use with no sign-up required."
}
}
]
}
</script>
Add one more object to the mainEntity array for every
additional question — the generator above builds this array
automatically as you add rows.
The generated <script> block can go in either the
<head> or the <body> of the
page — Google's own documentation supports both placements.
Placing it in the <head> is the more common
convention and keeps structured data grouped in one predictable spot,
but a script placed near the footer will still parse correctly. What
matters is that it appears once on the page whose visible questions
and answers it describes — not that it sits in any particular tag.
No. Valid FAQ schema tells Google what the content is, but whether it renders as an expandable accordion in search results is a separate, Google-controlled decision.
Since an August 2023 update, Google has restricted that specific rich result to a narrow set of well-known, authoritative sites — mostly government and health organizations. For most sites, the schema is still worth adding: it gives crawlers an unambiguous structure to read, and it's increasingly used as source material by AI answer engines that cite or summarize Q&A content directly, even without a visible search-result accordion.
Marks questions and answers unambiguously, instead of leaving crawlers to infer them from headings.
Structured Q&A content is well suited to being cited or summarized by AI-powered search and assistants.
The schema is generated entirely in your browser — nothing you type here is sent to a server.
<a>, <b>,
<strong>, <br>,
<ol>/<ul>/<li>,
and heading tags as supported inside answer text. Tags outside
that list aren't guaranteed to be honored, so it's not general
HTML support.